The best things in life are free?
While this may be true in some circumstances, I have found the opposite to be the case for most services and experiences.
In fact, I would argue that some of the most impactful things I’ve paid for in my adult life have been very, very expensive.
Take travel for example. I LOVE to travel. Before kids, my wife and I traveled all over the world. When we were newlyweds without much money, we often had to scrimp to make some of our trips happen. Other times, we’d wait longer, save more money, and do a trip “right”.
All I remember from the “cheap” trips are the miserable fleabag motels without air conditioning in July, the car rental stations an hour from the airport, and the long lines because we didn’t buy attraction tickets in advance.
I have no idea how much money we saved on those. And years later, I don’t care. That scrimping ended up costing us the memory of the vacation.
The trips we saved enough for? The ones we did right? I couldn’t tell you how much they cost, but I can tell you how incredible they were. I remember the amazing hotels, the stress-free flights, the perfect itineraries, and the unforgettable memories.
This is what I call the cost breakthrough point for any service or product– a point at which you can almost guarantee the efficacy of it.
If your fitness goal is to lose 30 pounds and love the way you look in the mirror in the morning, what would you pay for that– to guarantee it would happen?
You can scrimp and pay $40 per month for access to equipment at a local 24 hour globo gym. No guarantee that you’ll get results.
You can scrimp and pay $5,000 for your own garage gym full of brand new equipment. Again, no guarantee that you’ll get results.
Or you can come to a coach-led boutique fitness facility like ours, where certified coaches in an awesome environment ensure that you’ll get results.
Skip the scrimping. Grab the guarantee.